It constantly baffles me when I see so many small businesses without a website. Most now have a facebook page which is great, but a responsive website is crucial for any business no matter how big or small. Here are 6 reasons why your small business needs a great website:
1. Your competitors have one
Very few services or products are bought on a whim. People like to research before they purchase. In most cases that first stage of research starts online. If your competitors have a website and you don’t your potential customers may choose them over you.
2. It’s a billboard and online brochure for your business
A website is like a virtual billboard and brochure for your business. It enables potential customers to easily find the information they need to make a decision about a purchase or booking.
3. Increases Accessibility
One great benefit of a website is the fact that information can be viewed and consumed at any time of the day or night. Additionally, there is the opportunity for enquiries or purchases to be made 24/7.
4. Saves you time
Tired of answering the same questions over and over again? Make sure you include key relevant information such as frequently asked questions on your website. The information will be readily available to your customers, ultimately saving you time.
5. Increases credibility
A great website can provide your business with a professional image which will inspire great confidence. If you have a shopfront, perfect, a website is an opportunity to expand your reach. If you don’t, it is a great chance to showcase your products and services.
6. Increases the value of your business
As small business owner you may think you can’t afford a professional website, but you can’t afford NOT to have one. When you consider the potential audiences you can reach with a website, it is a very cost effective marketing tool for your business.
Remember, a professional website is a valuable asset (rather than an expense) and can help your business in so many ways:)